Thinking of having a crack yourself? A quick online search turns up loads of options for planogram software, which can walk beginners through the process step by step. While the roles aren’t the same, their goals are – to encourage sales. Haven’t got the cash to splash on a pro? Entrusting the job to your visual merchandiser is a great next step. They know customer behaviour and sales goals inside-out, so it’s their job to make your store look good and perform well. If you’re a larger business with constantly rotating stock, engaging an in-house or contracted planogram specialist is a wise investment. Don’t get scared off by the level of detail required – while professional planograms are extremely in-depth, you can definitely go down the DIY route with a more simplified version that’s just as effective.
Time, money, and resources are saved.No matter the size or scale of your retail operation, there is always a way to make a good planogram for it. For stores and associates, they receive clear direction which helps maximize sales and strengthen performance, while also allowing them quickly look-up specific SKUs due to the integration of store inventory. Benefits for HQ include everything from localized store planograms that reflect data-driven store profiles, to improved visibility into floor plans across teams, to Automated Photo Compliance (APC) which allows employees to simply hold a phone up to fixtures to demonstrate compliance while empowering retail leaders with a ‘realogram’ for each store and a quick way to assess store effectiveness.
OR offers clients a simple tool that allows them to refine floor plans with one click, expedite go-to-market strategies, and reduce level of effort (LOE) among frontline staff, saving them money and improving the bottom line. As we wrote about here, OR’s retail management platform and its one-click planogramming feature is leading the way in elevating both planogram effectiveness as well as strengthening compliance.
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